Designed to benchmark and champion excellence in the gaming industry, The British Casino Awards has been the talk of the industry in recent weeks with entries and nominations rolling in. The event, which is being held in association with the National Casino Forum, will take place at the Hippodrome Casino London on Tuesday 6 February.

The brainchild of Casino International publisher, Datateam Business Media, this brand-new event – with its exciting mix of panel-led and industry voted for awards – is unlike anything else in the industry. The awards themselves are split into three sections; ‘Operators’, ‘Products’ and ‘People’ giving every aspect of the industry a chance to shine.

Media director Paul Ryder is keen to see as wide a range of manufacturers and operators as possible take part. “If you are a company that demonstrates excellence in your field, we want to hear from you!’ he says.

The British Casino Awards also boasts an ever-growing line-up of sponsors, with Playtech one of the earliest signings. Widely regarded as the pioneer of omni –channel gambling, the company provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Chief operating officer Shimon Akad says: “As an industry leader and pioneer in gaming technology and safe and responsible gambling, Playtech is proud to sponsor and support the inaugural British Casino Awards. The event comes at the ideal time during the annual ICE exhibition when the industry gathers together to discuss the last 12 months and look ahead to the following year ahead, new ways of working and innovation. We look forward to the event and rewarding those that contribute to the sector’s ongoing success.”